Introducing Livestorm: Browser-First Webinars for Marketing and Sales
Livestorm is a browser-based webinar and video-event platform for product launches, demos, and training — no heavy downloads for attendees.
Introducing Livestorm: Browser-First Webinars for Marketing and Sales
Product launches and demos still lose attendees to “download this desktop app first.” Livestorm is a browser-based webinar and video-event platform so marketing, sales, and customer education can run webinars, trainings, and hybrid events without heavy installs for guests.
Livestorm pairs well with storyboard-first explainers: use the webinar for live Q&A and conversion; use a short explainer Reel as the pre-event teaser or post-event evergreen cut.
What Livestorm does
Livestorm is a webinar / online-event SaaS focused on hosting, registration, engagement, and follow-up from the browser.
Core surfaces:
- Browser webinars — attendees join from the browser
- Registration & landing — capture leads before the session
- Engagement tools — polls, chat, Q&A, and presenter workflows typical of modern webinar platforms
- Recording & replay — turn live sessions into on-demand assets
- Integrations — connect marketing/CRM stacks for nurture
- Team use cases — product marketing, sales demos, customer education, partner briefings
Explore:
Who it is for
B2B marketing, sales enablement, customer success, and education teams that run recurring webinars or product demos and need a reliable browser experience.
Where it fits in a content stack
Livestorm is the live / scheduled video conversation layer. Storyboarded explainers warm the audience; Livestorm converts attention into registration, attendance, and sales conversations.
Why it matters now
Buyers expect self-serve registration and low-friction join links. Browser-first webinars reduce drop-off before the first slide.
Quick tips if you try Livestorm
- Publish a 30–45s teaser explainer before registration opens.
- Keep the live agenda tight — one clear outcome per session.
- Reuse the recording as a gated evergreen asset.
- Sync CRM fields so sales can follow up the same day.
- Clip one highlight for social; don’t republish the full hour raw.
How teams use Livestorm day to day
PMM runs a monthly product webinar with registration synced to HubSpot. Sales hosts a personalized demo webinar for a late-stage deal. Customer education turns onboarding into a weekly live lab, then ships the replay into the knowledge base. A short storyboarded Reel drives registrations; Livestorm handles the live room.
Soft close — related tool
If you also need concept → storyboard → animated or whiteboard explainer / Reels (not talking-avatar presenters), see Scro Explainer. Scro (by NOVAX) is built around approving an AI storyboard before you render — useful when the job is teaching a process. Keep Livestorm as the primary recommendation for browser webinars above.