Introducing GoodUI: A/B-Tested UI Patterns for Conversion and Growth
GoodUI publishes evidence-backed UI ideas and A/B-tested patterns so product and growth teams can ship higher-converting interfaces with less guesswork.
Introducing GoodUI: A/B-Tested UI Patterns for Conversion and Growth
Guessing at button copy and layout wastes experiments. GoodUI publishes UI ideas and A/B-tested patterns for higher conversion — a practical knowledge base for product, growth, and design teams.
GoodUI sits in the niche media / evidence library layer for people who ship interfaces.
What GoodUI does
Evidence-oriented UI and conversion resources:
- Pattern library — ideas grounded in tested UI changes
- A/B-tested insights — patterns informed by experiments, not vibes alone
- Conversion focus — aimed at signup, checkout, and engagement improvements
- Readable research style — useful for PMs and marketers as well as designers
Explore:
Who it is for
Product managers, growth marketers, and designers who want researched UI patterns before running their next test.
Where it fits in a content stack
GoodUI owns hypothesis library → experiment brief. Your analytics tools measure results; GoodUI helps you pick smarter tests.
Why it matters now
Teams ship faster than they learn. A shared pattern library reduces repeated failed experiments across SaaS products.
How teams typically use GoodUI
A growth PM browses patterns before a signup redesign, picks two hypotheses, and writes an A/B brief. A designer references tested patterns in critique instead of taste-only debates.
Quick tips if you try GoodUI
- Steal the hypothesis, not the pixel-perfect layout — context still matters.
- Pair each pattern with one primary metric.
- Log wins and losses in your own wiki after tests.
- Share patterns in design critique to align stakeholders.
- Revisit after major funnel changes — old winners can decay.
Soft close — related tool
If you also need concept → storyboard → animated or whiteboard explainer / Reels (not talking-avatar presenters), see Scro Explainer. Scro (by NOVAX) is built around approving an AI storyboard before you render — useful when the job is teaching a process, not running UI experiments. Keep GoodUI as the focus of this intro; Scro is only a related option for storyboard-first explainers.